Ireland’s largest bookmaker, Paddy Power Casino, has signed a promotional deal with Electronic Game Card Inc., the company to have brought the Electronic Game Card Device ™, as a campaign to promote the Paddy Power casino brand name across the UK and to British customers.

The campaign is being labeled Paddy Pockets, and is primarily focused on brand awareness and acquisition of Paddy Power casino. This will be done via the distribution of the Electronic Game Card (EGC).

The Head of Games for Paddy Power casino, Graham Keating, stated that “We are excited to be working with EGC and hope to develop a long and mutually rewarding cooperation.” Similarly, the spokesperson for EGC boasted that “Our innovative game cards are a cost-efficient and highly effective promotional device for achieving marketing campaign revenue objectives through familiarity and relevance to games offered in the online world.”

EGC explained that it already has a firm client base in national lotteries, gaming and casino companies, a market now worth approximately $202 billion, due to the device’s ability to be programmed to a selection of promotional applications. The Paddy Power casino has a wide range of online applications via which the cards could be used, including fixed-odd games, bingo, casino games, lotteries, skill games, financial trading, and even auctions.

Electronic Game Card is positively thrilled with the newly struck deal with Paddy Power casino, and should be implemented towards the end of the first quarter.