A multi-year deal has been agreed between two of the leading gaming companies in the industry. Cryptologic Limited, one of the world’s most influential software suppliers, and Totesport, Britain’s fourth biggest bookmaker, signed a contract which will release six or more slot games on the Totesport site. Totesport.com will now be licensed to feature a number of Cryptologic’s most popular games and will provide easy access to branded and unbranded games to players worldwide. The global solutions platform will be provided by Orbis Technology whilst the six games are to be made available in the final months of the year.
The deal will unite two of the most influential brands in the world with Cryptologic currently boasting a total of 280 games online. Formed in 1995, Cryptologic is a multi billion dollar, award winning company. It already has existing arrangements with other leading brands which include 888.com, PartyGaming, Betfair, Gala Coral and others. Its latest transaction makes for a total of 24 partners in all.
Keith Oliver, e -Gaming and Marketing Director for Totesport called the deal an important move which “brings together two very trusted brands from bookmaking and gaming content”. He went on to say that the collaboration will “not only bring a new level of enjoyment for our customers but will also help to drive our ongoing expansion into online gaming”. Justin Thouin, Vice-President for CryptoLogic, said “customers will be able to pit their skills and enhance their enjoyment.” He claimed that the move has “consolidated our strong position in Britain’s online gaming sector” and spoke of its significance for “long-term growth”.