Promotions are one of the avenues in which online casino sites prove their creative thinking. Always coming up with new games, more comfortable payment methods and complimentary features such as live dealers and online, real time discussions, the online casino world practically re-invents itself every year, month, week and even day. But creativity can be directed at the marketing of the online casino sites, and when discussing marketing there is nothing more attractive than a handsome promotion.

But what can an online casino site do? Simply offering more cash, higher bonuses is a dangerous road to go down, if at all possible. It is no wonder that online casino welcome bonuses, for example, have settled at most gambling sites at around 100% matching bonuses or at the several hundreds of dollars range. The key, online casino sites have figured, is to cater for different cares and approaches.

Take for example cash back promotions. For those gamblers who are concerned – perhaps too much so – about losing money at the online casino, some sites now offer a promotion not upon joining the casino and making the initial deposit, but upon payout. This way, gamblers who lose in a given session, can receive a percent of their losses back when they leave the casino. At rates of about 20% these cash back returns can reach considerable amounts. More importantly, they can give the gamblers the peace of mind they wish for and the online casino a way to win another member.